Would you like to turbo-charge the way businesses engage their customers? Now you have the possibility to join Spenn – a joint venture between Norwegian and Strawberry, both pioneers in the airline and hotel industries. Become part of our brand-new company that is crafting a new loyalty platform in the Nordic region.

Our goal is to seamlessly connect loyalty programs through a shared currency we call Spenn, empowering program members to earn and redeem loyalty points across a wide array of partners, whether it's during their daily routines or globetrotting adventures. Personalised offers and modern digital services will be at their fingertips, all delivered through a mobile-first customer experience.

Spenn will challenge old rules with new ideas and consists of a team that brings passion and drive to the table every day. Our fast-paced work environment will provide many opportunities to innovate, cultivate growth, and shape this innovative tech startup to the benefit of our loyalty program partners. At the core of our values is the belief that by bringing passion, pushing forward, and demonstrating expert know-how, we can exceed expectations and shape new and valuable relationships between people and brands.

USER ENGAGEMENT

As the CRM/CXM Manager, you will be important in shaping the strategic vision for user engagement on our platform. You will lead the technical development of engagement tools and optimise processes to drive user engagement. Collaborating across teams, you will ensure growth of Spenn App and that we deliver a standout experience.

You will work with Braze as our core engagement tool, supported by Contentful as our CMS. Experience with these platforms is highly advantageous and will help you hit the ground running.

RESPONSIBILTIES:

Strategic planning

• Develop and execute the strategic roadmap for the platform, focusing on long-term user engagement and business growth.
• Collaborate with leadership to set and prioritise strategic initiatives.

Technical development

• Lead the technical development of the platform from a business perspective, writing business requirements to ensure new features enhance user engagement.
• Evaluate and implement modern technologies that drive platform innovation and scalability.
• Optimize the usage of Braze and Contentful to deliver personalised and effective user engagement campaigns.

Process optimization

• Continuously assess and refine operational processes to enhance efficiency and support the platform’s strategic goals.
• Implement best practices in technical development and project management to ensure effective operations

Innovation

• Drive the exploration of new ideas that push user engagement and Spenn platform capabilities forward.

Cross-Functional Collaboration

• Work closely with Engagement Operations, Data & Analytics, Technology, Partner Management, and executive leadership to ensure strategic and technical initiatives are aligned with engagement goals.
• Facilitate collaboration and coordination among these teams to ensure productive progress within user engagement.
• Lead projects that demand both strategic and technical expertise, driving initiatives from idea through to completion, including stakeholder engagement, timeline management, budgeting, and quality delivery.

Required experience and qualifications:

• Proven experience in user engagement, loyalty platforms, or a similar field.
• Strong familiarity with Braze as an engagement tool and Contentful as a CMS; previous experience with these platforms is a significant advantage.
• Demonstrated ability to develop and execute strategic roadmaps.
• Experience leading technical development and translating business needs into actionable technical requirements.
• Strong analytical skills and the ability to evaluate and implement innovative technologies.
• Excellent project management skills, with a history of successfully managing cross-functional projects.
• Passion for creating exceptional user experiences and driving engagement through innovation.

WHAT YOU CAN EXPECT FROM SPENN

• The opportunity to work in a high-energy, startup environment backed by industry pioneers.
• A collaborative and inclusive workplace that values innovation, creativity, and professional growth.
• The chance to shape the future of loyalty programs and redefine customer engagement in the Nordic region.
• Access to cutting-edge technologies and tools, including Braze and Contentful.
• Competitive salary and benefits package.
• A passionate team of colleagues committed to delivering exceptional results.

HIRING PROCESS

Ideally, we are looking for someone to join as soon as possible, however, finding the right mix of dedicated employees to the company is at the core of all decisions in the hiring processes.

If you want to apply for this role, please do so by attaching your CV & application, and link to a detailed LinkedIn profile.

We will review applications and call for interviews on a continuous basis.